Broman Asia Broman Asia

Broman Group

The origin of the group dates back to 1965 when Väinö H. Broman founded a store selling motor cars and spare parts in Joensuu, Finland. Today Broman Group is a consolidated company that specializes in the sales of car and motorcycle spare parts and equipment, tools, boating and fishing equipment as well as domestic and leisure products. The company employs about 2,000 professionals and is one of the leaders in its business in Finland. It serves its clients through Motonet, AD VaraosaMaailma, Broman Logistics and Finntest.

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Broman Logistics − a Finnish Importing Company

Broman Group founded Broman Logistics to function as an importer for the group. We are an international company that specializes in the distribution, import, trade and warehousing of a wide range of products. The logistics centres are situated in Kerava and in Hyvinkää, both near Helsinki. The Kerava logistics center uses various automation solutions, which will be developed even more to meet the demand for fast deliveries to our customers. Both logistics centres are highly efficient: overnight shipments, including approx. 60 delivery addresses, are made daily to all Motonet and AD VaraosaMaailma stores and other independent AD wholesalers.

Leading Brands to the Finnish Market

Broman Logistics delivers leading brands to the Finnish market. We believe in simple, open and direct relationships with international companies. Our subsidiary in Hong Kong, Broman Asia, allows us to deal and buy locally while it also handles all shipping logistics.

Our success would not be possible without our strong partners and our brilliant concept. We are constantly looking for strong, reliable partners and aim for long term cooperations that are mutually beneficial. We have more than 500 suppliers all around the world.

Private Label Products to the Finnish Market

We have strengthened our focus on the consumer and renewed our brand positioning. One of our strategic aims is to develop our product portfolios. We are currently looking for more products to sell under our own brands. These house brands have become known for their high quality.


We are always seeking partnerships with strong companies

1. Is your product or brand ready to succeed in the Nordic market?
2. Are you interested in a straight-forward way to test the European market?
3. Do you have European distributors but would like to gain larger market share by dealing directly?

We are interested in:

  • Car Spare Parts
  • Car Accessories
  • Tools
  • Outdoor & Hunting
  • Fishing
  • Boating
  • Bicycle Accessories
  • Motorcycle Accessories
  • Consumer Electronics
  • Home Electronics
  • Leisure
  • Gardening
  • Household Items

Contact information

Want to become a supplier for the Broman Group?
Please fill out the form:

Broman Asia Ltd
Room 1307, C C Wu Building
302-8 Hennessy Road
Wan Chai, Hong Kong
Tel. +852 346 859 25

Broman Group Oy
PL 169
80101 Joensuu, Finland

Broman Group Annual Reports
Click to download Broman Group annual reports